Our May Ambassador, Amina Mucciolo, is an artist and entrepreneur on a mission to make the world around her a bright and whimsical place. See how she has beaten the odds to build a business and a life that is 100% original.
Artist and DIY darling, Amina Mucciolo, first began making tissue-paper flowers and tassel garlands out of a need to bring some playful color into her own home. With limited resources, she simply created the products she couldn’t find in stores, purely because it fit her style aesthetic and made her happy. It wasn’t long before she was getting praise from family and friends upon sharing her creations on social media, so she decided to try selling her work on Etsy; she had no idea this creative endeavor would grow to become the profitable family business it is today.
In partnership with her husband, Amina founded Studio Mucci – a design firm built on the notion that dream-like whimsey belongs in the every-day. But Amina’s work is more than just creating adorable tassels and fun apparel. With her immense reach and variety of projects, she is an advocate for self-love and empowerment – inspiring thousands of young women to embrace their individuality and accept themselves for exactly who they are right now. Having struggled with her own self-confidence, Amina has overcome an eating disorder and depression to become the successful #girlboss she is today, and there is simply no limit to her positivity and potential!
“My ultimate goal is to be able to inspire people to live a life where they can accept themselves and be happy with who they are right now, in the moment – not after they lose 10 pounds or make more money.”
Check out Amina’s Style Story for an interior look unlike any other.
Shop Amina’s Picks
Browse a few of Amina’s personal favorite products from Joybird…