Meet our June Ambassador – Kelli Murray – an illustrator and children’s clothing designer who is pretty much the embodiment of the ultimate #MomBoss!
Kelli decided to quit her nine-to-five to go freelance after the birth of her daughter Rylee, in an effort to be more present in her daughter’s life. But not long after her son Cru was born, she decided to make the leap into entrepreneurship in hopes that she could maintain her home-life with her children, while taking her professional life to the next level. Inspired by the need for cute clothing for her young children, Kelli launched her own children’s clothing collection featuring her own whimsical paintings and drawings. Rylee + Cru officially launched in 2014, and what started as a passion project has quickly become a booming family business. All the while, Kelli keeps her children at the forefront of her life. It’s a challenge to run a business while bringing up a young family, but Kelli manages to find a healthy balance between being a thriving entrepreneur and a mom of two, soon to be three!
“Our launch collection went far better than I could have ever imagined, and it was then that I knew we were on to something,” Kelli recalls. “This job really is a combination of all my passions – art, fashion design and my kids!” Kelli admits that her children provide her with limitless ideas for new designs, but she also has always been motivated by nature and her sunny San Diego surroundings. That’s why designing her work space and the headquarters for Rylee + Cru was crucial.
“To be creatively productive, I feel like I need a creative environment to work out of, in a space that feels inspiring.” – Kelli
A passionate, amateur interior-decorator, Kelli was faced with the challenge of transforming a stuffy medical office into an inspiring creative workspace. As a fan of Scandinavian design, Kelli brought a mixture of natural elements, with more modern pieces (like our own Morrison Sofa) to the space in order to create a fully functional work environment that’s every bit as lovely and sweet as the Rylee & Cru line itself.
Kelli hopes that she can continue to grow Rylee + Cru right along with her growing family. And judging by this #MomBoss’ talent and style, we’re sure to see her designs for years to come!
Take a closer look at Kelli’s inspiring workplace…
Shop Kelli’s Picks
Browse a few of Kelli’s personal favorite products from Joybird…