See how Natasha Nyanin was able to create a global design in a 350-square-foot studio in the heart of New York City.
Natasha Nyanin is a testament to how, with relentlessness and authenticity, you can create a career that you love. She started her lifestyle blog in 2012, but she eventually transitioned most of her online presence to Instagram. One of the most refreshing things about her content is that it’s not traditionally curated. She doesn’t follow social media best practices and instead lets her personality, life events, and authenticity guide her. She even feels uncomfortable using the word “content” to describe the experiences she chooses to share because it can come off as inauthentic.
She lives in New York City in a gorgeous 350-square-foot studio apartment. It took her a while to find a place (after all, it is New York), but as soon as she stepped inside, she fell in love. This apartment had a lot of natural light, a great floorplan, and untapped potential. What it didn’t have, however, was the style and flair that’s indicative of her lifestyle.
Natasha describes her aesthetic as internationally-inspired with a penchant for clean lines. She was born in London, raised in Ghana, and now lives in the U.S., so it’s only natural that those countries, and more, would influence her love of global design. Above all else, however, she wanted her home to tell a story. She believes that interior spaces, like other things, can be used as a rhetorical device for one’s life.
“I wanted to live in a space that feels like home to someone who feels at home all over the world.” – Natasha Nyanin
Once all the paperwork was signed, Natasha, with the help of designer Nina Blair, began to renovate and redesign key areas of her new home to make them functional for her daily life. She entertains family and friends often, so it was important to ensure that her space had a nice flow to it so her guests wouldn’t feel cramped. Additionally, she works from home, so there needed to be multiple areas where she could sit and gain inspiration from.
Originally, she was in the mindset of having a free-flowing, wabi-sabi inspired look, but with such little space, she quickly realized she needed to be intentional during the design process. So, she took her time to really look at each area of her studio to design the best possible layout for it.
When it was time to turn her attention to her living room, Natasha knew she needed a sofa that would, of course, fit into the limited space that was available but would also be comfortable and stylish. She first encountered Joybird when she saw the Chelsea Apartment Sofa on a mood board created by style director, Bradford Louryk. She fell in love with it and decided to design her entire living room around it.
“I love my sofa because it’s easy to clean and maintain, it’s quite comfortable, and it looks great. I have a friend that works with high-end furniture brands, and when he saw my Joybird sofa, he immediately loved it too.” – Natasha Nyanin
Over the course of a year, Natasha was able to create a beautiful, global design packed with interest. Her studio is glamorous, functional, and one-of-a-kind and we honestly can’t stop staring at photos of it. We asked Natasha what advice she would give to anyone trying to revamp their space, big or small, and she said:
“Do whatever will help you transform your experience in a space. You live there, so make it work for you! But, you don’t have to do everything all at once. Prioritize the things that matter to you the most and go from there.” – Natasha Nyanin